Language and cultural barriers substantially limit business and brand internationalization processes. It is very important to communicate empathically and assertively.
The same happens with knowledge and technology transfer initiatives. A large part of the scientific content, good practices and studies of all kinds in terms of technology and cutting-edge knowledge are in the vast majority of cases in languages different from those of the communities and societies where the effective appropriation of this information and knowledge is most required.
It is not just about finding an international partner and starting to do business – because if both of you cannot communicate and understand each other’s cultures, it will be difficult for you to advance in making deals or initiatives.
That is why at LingoExport we seek to provide a comprehensive service as a Multicultural – Multilingual platform for Business Matching.